Savvy infertility treatment doctors dropping prices nation-wide, Poma Fertility follows trend with $9,200 IVF price
“We just saw that we didn’t need to charge so much. We could provide the exact same service, offer the best in success rates, make a living at it, and save people a bundle of money.” -Poma Fertility Laboratory Director Dr. Klaus Wiemer, PhD, HCLD.
KIRKLAND, WA- In a business planning meeting, Poma Fertility business partners laboratory director Klaus Wiemer, PhD, and reproductive endocrinologist Dr. Michael Opsahl came up with a bright idea. They then punched some initial numbers into a laptop and were taken back by the results.
They could charge around $9,200 for self-pay infertility treatments, an unheard of low price, and still make a living. From this simple concept, a new infertility treatment practice, Poma Fertility, was born.
“Let’s be honest here, like any other business, we have to make money if we want to pay our employees and keep the front door open,” Wiemer said. “We just saw that we didn’t need the huge profit margin typically associated with high-priced IVF. We could offer the exact same service, make a living at it, and save people a bundle of money.”
These days, a bundle of money is often needed for a bundle of joy.
According to the American Society for Reproductive Medicine, an infertility treatment focused non-profit group started in 1944, the average price for treatment in the U.S. was right around $12,400 per pregnancy attempt using IVF, and $15,000 per cycle is common at many practices.
“Price is especially important in an industry where insurance often doesn’t cover treatment and patients often have to pay out of pocket,” Opsahl added citing that two of three families have to pay for IVF themselves. “We figured out that we could help people have a baby and bring treatment to a whole new group of people who couldn’t afford it before. No one should have to give up on becoming parents because the medical treatment is too expensive.”
But it turns out that Poma’s approach to charging a lower price isn’t unique; in fact, it follows a national trend in IVF pricing.
Some IVF centers have gone in the opposite direction with their prices putting care potentially out of reach for many patients by charging $20,000 or more for a single IVF cycle.
Poma’s $9,200 price does not include medication, but this is the norm. Because the prices of medications and the types of medications needed by different patients vary so much, no IVF center includes the price of medication in their pricing. It would be impossible for any clinic to calculate this into their prices accurately.
For couples who cannot get pregnant on their own, in vitro fertilization has become a go-to first line treatment for infertility. In vitro fertilization, typically referred to as IVF, is a process where a woman’s eggs are removed from her uterus, fertilized with sperm in a laboratory, and implanted back into her body making her pregnant.
Wiemer adds that Poma Fertility also has a refund warranty program that gives patients up to 90% of their money back if they do not have a baby.
In a recent interview with the Kirkland Reporter, Opsahl said that IVF pricing is like “going to a restaurant.”
“You have a menu, and depending upon your medical condition, you choose different selections off the menu. If you end up needing more office visits, you get an extra bill at the end. We’ve taken that away.”